Client: Marie Curie

In a pitch to renew partnership with Superdrug and Savers, we needed to show why Marie Curie was the perfect fit.

And with the help of this campaign idea, we won.

Focusing on the small things that make a difference, it highlights the importance of self-care and moments of joy when people are going through tough times.

Integrated campaign | Concepts | Naming | Tone of voice

Client: AA Credit Cards.

A campaign idea was needed to launch four new AA Credit Cards, but at the time there was a crowded market and a lot of negative feelings about banks.

The AA is known for its reliability and was named in a survey as the UK’s most trusted brand (Rainey Kelley Campbell Roalfe/Y&R). Based on these insights, we came up with this simple but striking campaign. Apart from concept development, the project included creating a visual identity and naming.

Integrated campaign | Product naming

Client: The AA.

This storytelling campaign helped raise awareness of the AA brand. Covering the weird to the wonderful, challenging to the amusing, each real-life encounter gives an insight into just how good the AA’s service is.

Social campaign | Storytelling | Website copy | Editorial

Client: Marie Curie in partnership with Superdrug.

This campaign, which ran in conjunction with Superdrug, is all about the beauty in giving back. Inspired by the benefits of beauty therapy at Marie Curie Hospices, it encourages customers to support the charity through their own acts of pampering and self-care.

A total of 55K was raised through a mixture of pamper parties held by individuals along with in-store events. The sign-up target was met within the first week, a month earlier than planned. Also, as 84% of registrations were from people new to the charity, it helped Marie Curie reach a wider audience.

Fundraising packs | Website | Social | Blog articles

Client: Marie Curie.

When the brief came in to edit and design a booklet for Marie Curie’s new internal fundraising strategy, we decided to propose something a bit different, which our client loved.

The main principles of the strategy (loyalty, offers, value and effectiveness) were being represented through the acronym L.O.V.E. As this was also in the format of famous song titles, we came up with a music-based concept to really showcase the idea.

It included a 12” LP record sleeve to hold the main strategy document and a CD format for the summary. Instead of a conference for the launch, we came up with the idea of a fundraising festival complete with branded wristbands, festival passes and selfie props.

Integrated campaign | Naming | Internal comms | LP and CD sleeves | Booklets | Posters | Events materials